our story

Inspired by a head full of lovey, curly ringlets and our desire to nourish and care for them. We named our company after our daughter and embarked on a journey to learn all we could about all the various elements that contribute to healthy hair.    We are a small family owned brand and every bottle of shampoo, conditioner or leave-in is naturally formulated and packaged with our loving hands. We have specifically chosen all the ingredients that go into our formulas based on nutrient density. We continuously strive to improve our product lines as well as research new ingredients to create new products that enhance natural beauty.

DAVID MILLINER OWNER AND CO-FOUNDER.